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Skype’s New Click-to-Call

Skype is rolling out a click-to-call product in a partnership announced today with European Directories, a geographic-focused lead generation group operating in the Netherlands, Finland, Denmark, Poland, Austria, Czech Republic, Sweden, Gibraltar and Slovakia.

The partnership between Skype and European Directories will offer consumers free calls to up to 700,000 businesses across Europe. Participating European Directories advertisers will have the opportunity to be highlighted with Skype’s blue “Free Call” button anywhere their number appears on the internet. The new product offering is funded by the businesses participating.

“This partnership is a great example of our evolution from a print centric company to one truly focused on lead generation. By working with Skype, European Directories can now offer its advertisers leads from yet another source in addition to existing channels such as mobile applications, print publications, our own online search sites and those of our partners. The new Skype ‘Free Call’ button will turn search for businesses into calls and leads for businesses. It will make our advertisers stand out from competition everywhere on the internet, including in search engines,” said Cornel Riklin, CEO of European Directories.